Here are 6 ways to boost your driving instructor website’s performance in Search
1. Get Listed at Google Places – more
2. Start a Blog – more
3. Engage on social media
5. Get links from other sites similar to yours – more
6. Write articles with links to your site and submit them to article sites
“If you build it they will come” is a slight misquote from the Costner movie Field of Dreams. In the movie Costner is told that the baseball field that he is building will be visited by a famous (and dead) baseball player from the past, and his fellow players. In the early days of the internet, this was often the dominant thinking in website design and promotion – if you build a nice website, people will come to it of their own volition.
Nowadays that idea is almost entirely discredited – Search Engine Optimization (SEO) is a must or your site will just get lost amongst many other driving school websites.
The prime way that people are going to find your site is through search engines. 60% or more of all search is done by Google, so having a site rank well in Google is pretty important. So how do we get our site to rank well?
There are two factors that we can consider – what we might call onsite factors and offsite factors.
Onsite factors generally include the following:
- Meta Tags – This is hidden code, designed just for search engines – you need to have good and relevant Title and Description Tags as well as image alt tags heading tags etc
- Quality text – Unique, relevant to your site, full of keywords (but not unnaturally stuffed with keywords). So if you are offering driving lessons in Leicester for instance then that needs to be included in your text for your driving school website.
Offsite factors is mainly about getting links to your site – my 7 tips above will help you get more links.
If you haven’t got the time or inclination to do this yourself, then feel free to get in touch.
A great way to progress in your career as a driving instructor is to use reflective logs to reflect on the progress of both yourself and your clients.